Proviz Sports
Branding
Positioning
Tone of Voice
Visual Identity
Art Direction
Brand Photography
Video and Animation
Performance Social Media
Content Creation
Step into the light.
It’s time to Shine Brighter.
Proviz Sports is the product of a passionate endeavour by the founding brothers, Ant and Bob. A decade ago when searching for technically driven, stylish reflective sportswear, they came up empty handed. Fast forward to 2022, with10 years of operation under their belt, multiple product awards and the being known for the ‘worlds finest reflective sports wear’ Proviz have now raised private capital to thrust them towards their next key milestones in their brand growth. We are proud to be the chosen D2C brand creative agency to take them on this journey.
We were asked to move Proviz forward using creative strategy that delivered a new brand position, identity and tone of voice all wrapped up in a flexible creative ecosystem. A playbook keeping the unique product features at the core while combining the purpose and mission; empowerment via innovation. The ability for every customer to Shine Brighter.
Good bye excuses. Hello full potential.
A core objective of the project was to elevate the brand to be contemporary, progressive and expressive, connecting with new audiences while bringing existing customers on the journey. To move from out of the darkness and harness the power of reflective light.
We built a brand playbook that set the foundations, visually communicating to the many demographics that fall under the Proviz Sports umbrella. Empowering the city-commuters, urban runners, dog walkers and school drop-off’s to have no excuse to jump on the bike or put in that after work 5km.
Under the campaign banner of Shine Brighter, Proviz now effortlessly speaks to those looking for reflective function & form while empowering all users in their sporting pursuit by removing any technical and psychological barriers.
Lighting the way forward.
The concept of the visual identity execution came from hands-on experience with the product. We always encourage the team to immersive them selves in the brand, understanding not only the attributes of the products but the benefits that comes from its use.
It was clear to see, that Proviz literally was lighting the way when it came to reflective qualities. Light sources reflected on the jackets or bags made us seen, it mapped the streets as flashes of reflective light. Nothing shined brighter.
Our challenge was to clearly show the product reflecting light while not looking like your typical road work-force in high-viz. Content created in a studio environment allowed for the ability to capture the reflective states of the sportswear for each different category of use, before entering into post-production to deliver the final aesthetics of the art-direction.
From day glow to bright night.
Beyond delivering a creative strategy playbook & toolkit, we also took pride in executing the vision across all relevant D2C channels such as web marketing assets, performance marketing comms and email. Understanding consumer behaviours & decision making processes of prospective customers told us what to show to the customer and when; be it brand empowerment messaging or product features and benefits.
The Eleven D2C Momentum Playbook ™
Working closely with the brand owners through-out the entire process made for a fast and smooth project completion. Using our D2C Momentum Playbook, we were able to dive into the brand, develop the brand and deliver the new brand position, identity, strategy and content. If you want to find out more about how our unique process can help you, get in contact below.