Make your brand impression & stand out from the e-commerce, direct to consumer crowd.
It’s a tough world out there for eCommerce brands. With the global market expected to total $5.5 trillion this year, it’s a no-brainer to go direct to consumer. But competition is fierce.
So, what should you focus on to get sales? Your brand.
A brand that is distinctive, is different and is even a bit disruptive. Being memorable and different is one of the strongest factors to set you up for long-term success – regardless of the products you offer.
Let’s take a look at some Shopify eCommerce stores that are killing it with their branding:
Beauty Pie
Beauty Pie offers budget-friendly cosmetics direct from beauty labs via a monthly or annual subscription. The business’s clever use of branding to highlight its USP – luxury items at affordable prices – is used throughout its marketing materials. It uses image-based graphics to appeal to its audience, partners with influencers and actively encourages user-generated content. Getting creative with its branding has meant it is worth a staggering $1 billion.
Allbirds
With a tagline of ‘the world’s most comfortable shoes and flats’, Allbirds goes in strong. Paired with its striking visuals demonstrating its shoes being worn by its target audience and in all sorts of situations and its sustainability credentials, it’s no wonder that the six year old company is currently valued at over half a billion dollars.
Nerdwax
Only sell one product and not sure how to make it memorable? No problem! Nerdwax is a natural beeswax formula created to stop glasses from falling off noses. You might think this would be tricky to market, but Nerdwax does it brilliantly. It makes the product front and centre, uses minimal colours and maximises the impact with large fonts and a clear value proposition, so there is no doubt to consumers about what they can expect.
Our Place
Cooking pans are not the most exciting thing to try to sell. But Our Place does it brilliantly with a brand direction that differs from everything else on the market. By showing off its signature pan, the ‘Always Pan’, in action throughout its eCommerce site and using warm, homely colours, it’s reminiscent of older, simpler times. A time when you didn’t need every gadget going to be able to make a delicious meal.
As the examples demonstrate, the key to creating a memorable eCommerce brand is by carving out an identity using eye-catching, clickable content that stops the scroll. By harnessing the power of colour, type, trending imagery, seasonality and using it as your superpower, you will attract new customers and retain old ones – no matter the industry.
If you’re launching, re-branding or campaign planning for direct to consumer e-commerce and want to deliver results for with brand creative, get in touch.
