Branding, strategy and Shopify eCommerce thoughts.
Insight and learnings from an award winning agency with some ramblings thrown in for good measure. .
![Innovate or imitate? The critical choice for emerging brands](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1709727815016-E1KZ7NEIK93KJWUQGKJS/mpho-mojapelo-UHDx3BHlFvY-unsplash+2.jpg)
Innovate or imitate? The critical choice for emerging brands
Can’t quite seem to nail down what you makes you different? 🙃Maybe it’s not a case of what you are, but whether you should innovate on or imitate other successful brands.