Branding, strategy and Shopify eCommerce thoughts.
Insight and learnings from an award winning agency with some ramblings thrown in for good measure. .
Innovate or imitate? The critical choice for emerging brands
Can’t quite seem to nail down what you makes you different? 🙃Maybe it’s not a case of what you are, but whether you should innovate on or imitate other successful brands.
BrewDog - B-Corp, Bye-Bye 👋
The is written not to throw more tinder on the BrewDog bonfire, that will burn pretty well on its own, but for 2 other reasons that I feel are important to highlight..
Sales with purpose
These brands are leading with a creative idea driven by their brand purpose, vision and mission, and we at Eleven applaud them 👏.
Creative e-commerce basics to improve conversion rates.
1.3%. That’s the average conversion rate for an eCommerce website. It’s time to move on up!