Branding, strategy and Shopify eCommerce thoughts.
Insight and learnings from an award winning agency with some ramblings thrown in for good measure. .
![Sales with purpose](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1669122837947-5YBSDGSC6TZ78TYB8SZ0/Surfdome.png)
Sales with purpose
These brands are leading with a creative idea driven by their brand purpose, vision and mission, and we at Eleven applaud them 👏.
![Why having a clear brand strategy and identity is key for your e-commerce business.](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1661875943713-ZG7YANA4VQA4J2ZNC9TT/lians-jadan-WSHCZC-caJs-unsplash.jpg)
Why having a clear brand strategy and identity is key for your e-commerce business.
Having a clear brand strategy and identity is especially vital to your eCommerce business – with nearly 600,000 in the UK alone, your brand sets you apart and persuades customers to choose you.