Branding, strategy and Shopify eCommerce thoughts.
Insight and learnings from an award winning agency with some ramblings thrown in for good measure. .
![A conscious e-commerce design agency](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1681232287127-Q8JJUAW053GW6LFP1LIH/Ed+Hawkins.jpg)
![It's not green washing and it's not all or nothing.](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1679569780707-MO3X84PLH906ATOLXF8M/Screenshot+2023-03-23+at+11.08.45.png)
It's not green washing and it's not all or nothing.
Did you know that if the internet were a country it would be the 6th largest polluter in the world?!
![Sales with purpose](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1669122837947-5YBSDGSC6TZ78TYB8SZ0/Surfdome.png)
Sales with purpose
These brands are leading with a creative idea driven by their brand purpose, vision and mission, and we at Eleven applaud them 👏.
![Consistently get creative, to win at eCommerce](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1664225968846-LRWIUI6IGYJTVDWEX13Y/Blog-3-3.jpg)
Consistently get creative, to win at eCommerce
In the immortal words of Simon Sinek, ‘people don’t buy what you do, they buy why you do it’. The Golden Circle.