Branding, strategy and Shopify eCommerce thoughts.
Insight and learnings from an award winning agency with some ramblings thrown in for good measure. .
![Connect with your audience. Drive sales online.](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/ad91ff42-64c9-480c-a400-6fd3da1a2678/Sheep.jpg)
Connect with your audience. Drive sales online.
Connection. Intangible, sometimes elusive and absolutely crucial. Connecting your audience to your brand could mean the difference between success and failure.
![The psychology of buying and how it affects eCommerce](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1664465241280-7DSW51N57L9V15GR2MMR/Framning.jpg)
The psychology of buying and how it affects eCommerce
What makes you buy something?
Think you buy something just because you like it? Think again.
![Why having a clear brand strategy and identity is key for your e-commerce business.](https://images.squarespace-cdn.com/content/v1/5ed8ff478f11346fbae94fac/1661875943713-ZG7YANA4VQA4J2ZNC9TT/lians-jadan-WSHCZC-caJs-unsplash.jpg)
Why having a clear brand strategy and identity is key for your e-commerce business.
Having a clear brand strategy and identity is especially vital to your eCommerce business – with nearly 600,000 in the UK alone, your brand sets you apart and persuades customers to choose you.