Connect with your audience. Drive sales online.
Connection. Intangible, sometimes elusive and absolutely crucial. Connecting your audience to your brand could mean the difference between success and failure. But what do we mean by connection, and how exactly do you achieve it?
In a world where millions of businesses (nearly five million in the UK alone, to be exact) are competing for the attention of customers, connection can give your brand the edge it needs to succeed. These days customer choice is nearly infinite, so why should they buy from you? Some times you need to be the black sheep…
Connecting with your audience means you are always at the forefront of their mind. Think of your favourite brands, are you a Coke or Pepsi person? Burger King or McDonalds? Chances are you’re loyal to your favourites, you’ve connected with them, and that’s why you always return.
Connection and brand positioning
As they say, Rome wasn’t built in a day, and the same can be said for the connections you have with your target market and customers. Building one-on-one connections with your audience takes time, but that time is a worthy investment.
Those connections between your brand and your audience improve the chance of making a sale, encourage customers to buy from you again, or at the top of the funnel, become a part of your brand’s community.
So how do you achieve this..?
..Make it count - every touch point.
Building a community is only possible when your brand is correctly aligned to your audience through an in-depth understanding of their personas. When you know who your audience is and where they hang out, you can create a visual identity that connects with them.
Every time you interact with your audience, it affects the likelihood that they will buy from you, and nowhere is this more the case than on your website. Interactions on your Shopify store, and especially those micro-interactions that make the user experience easier, such as a mobile responsive site reviewed product content and a seamless interface, can make or break a sale. These tiny conversion tactics make a huge difference to visitors to your site. A good experience encourages connection and turns clicks into customers.
At Eleven, we don’t just talk the connection talk, our name literally comes from the connection between a brand and a customer – that one-on-one, or 1-on-1, or 11 (get it?!) is what sets you apart from your competitors and encourages people to buy from you.
